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The Pageflex User Conference is shaping up to be a great event! We now have over 80 people attending, including customers from all over the world, Pageflex staff and executives, and partners. The agenda is being finalized, with the latest version available on our website. Although some of the training classes are almost full, there is still space in the half-day training classes being held on Thursday, November 13, and in the special 3-day Storefront class scheduled for Tuesday through Thursday. 

The Hawthorne Hotel is completely out of rooms, so we have reserved a block of rooms at the Wylie Inn and Conference Center. It's just  a short drive away in nearby Beverly, is extremely comfortable and has a spectacular location right on the ocean. 

If you are attending the user conference, keep an eye out for a survey that we'll be sending out within the next week. We are looking for feedback on product features so that we can prepare for our interactive roadmap discussion on Friday. We'll also be sending out details and logistical information to all registrants shortly before the conference. 

If you haven't registered yet, you can sign up for the conference and the training classes on our registration site.  And of course we're happy to answer any questions you might have!

Posted: 10/22/2014 3:14:25 PM by Leslie Wengenroth | with 0 comments

We are very pleased to announce that "Content" the Pageflex newsletter has been brought back. This e-publication gives updates on what's going  on here - events, releases and other news, gives tips, and provides industry related news. You can take a look at it here

Let us know if you'd like to subscribe!
Posted: 9/18/2014 2:37:40 PM by Leslie Wengenroth | with 0 comments

When we talk to our customers and hear about what they’re doing with their Pageflex solution, one thing that comes through loud and clear is the simple fact that knowing how to use our products effectively pays off in so many ways. Not only does it allow you to meet the demands of your customers, but it increases efficiency – getting the job done faster and better. 
Our savviest customers know that investing in a training class is a key element in giving their staff – whether they are new employees or personnel who need to help out “once in a while” - the tools and knowledge to become proficient Pageflex users.
We try to meet the multiple needs of our customers by offering a variety of training classes, and are pleased that our schedule from September 1 through the end of the year offers a selection of educational opportunities. 
Here is a synopsis of our remaining 2014 classes. Keep in mind that Pageflex Storefront and Studio courses can also be held at your site. For more information, please visit the training page on our website or send us an email
Pageflex Campaign Manager – September 3-5, (Wednesday-Friday)
Taught at our training facility in Marlborough, MA, this class covers the process of building and implementing a cross media marketing campaign on its own and as a product within Pageflex Storefront. A solid knowledge of Studio, Storefront administration, and an understanding of basic HTML are prerequisites for enrollment, and the cost is $1500 per person. 
Pageflex Studio – September 8-9, (Monday-Tuesday)
This course at our Marlborough facility provides a thorough introduction to Studio/Persona. Topics covered include: Creating templates, including working with layout tools and properties, defining and applying variables, understanding and using flex, and more. The course has no prerequisites, although it is assumed that attendees will be familiar with basic page layout and database concepts. The cost is $1000 per person.
Pageflex Storefront – September 8-11, (Monday-Thursday)
Also taught at our Marlborough training facility, this class provides a thorough introduction to Studio and Storefront. In addition to the Studio topics listed above, Storefront topics include creating a storefront deployment, creating products, configuring workflow steps, price lists and tax tables, order management, and customizing the end user experience. The course has no prerequisites, although it is assumed that attendees will be familiar with basic page layout and database concepts. The cost is $2000 per person.
Pageflex Storefront – November 11-13,  (Tuesday-Thursday)
This “condensed” Storefront class is scheduled to be held right before the Pageflex User Conference at the same location as the use conference – the Hawthorne Hotel in Salem, MA. This three-day Storefront class will follow a similar curriculum to the standard four-day Storefront Training but will be more of a lecture/presentation style with less “hands-on” time. The cost is $1500 per person and students will be able to attend the user conference at no charge. 
User Conference Half Day classes – November 13 (Thursday)
We are offering four half day classes at the Hawthorne Hotel the day before the Pageflex User conference. Topics will include Advanced Variability with Pageflex Studio, Document Actions, Pageflex Storefront API Best Practices, and Using the Pageflex Storefront API for Integrations. Details and a link to the registration site are on our website. There are no prerequisites, and the cost is $125 per person.
If you have been considering training for anyone on your staff, or wish to refresh your Pageflex knowledge, we encourage you to consider attending these classes. Additional information and training curriculums are available on our website,
You can also email us or call 617-520-8600 for additional information.
Posted: 8/20/2014 4:42:12 PM by Leslie Wengenroth | with 0 comments

One of the questions that’s been swirling around the printing industry for years is – “How do I charge my customers for providing additional services, like web-to-print or cross-media marketing?” The underlying issues touch on many related questions. How to position and sell print as something that’s not a commodity? How to stand out from the competition? How to increase ever shrinking profit margins? How to develop deep and long lasting relationships with customers?   Or to use a phrase that has been used so often that I think it has become trite – how to transform from being a print provider to a “marketing service provider”?

Despite all of the talk, recommendations and pure hype surrounding these questions, there remain no easy answers. At one point there seemed to be a bit of a trend for printers to hire salespeople from completely different industries, preferably a world where throwing around big numbers and catch phrases about value was standard. I don’t think that worked.  Other printers have changed their compensation plan, recognizing that a solution sale can take time, but should ultimately be amply rewarded. That’s absolutely true – but isn’t effective in a vacuum. And of course the standard advice for printers trying to offer value is “Don’t talk to the print-buyer. Talk to a “C” level executive”.  Well, yes, but not so simple…

At Pageflex, we’re fortunate enough to have numerous customers who are thriving. Who have clearly gone beyond print as a commodity, and creatively solve problems and offer solutions to their customers. We see them engaged in long-term relationships with their customers and are sometimes blown away by what they’ve managed to put together as a value-added solution.

Solving the deceptively simple problem of “pricing” often requires shifting deeply rooted business models, and even traditional paradigms of thought and behavior.  And perhaps that’s the most critical starting point.  Looking within, identifying a strategy, a message and business goals, defining a plan to execute the strategy, and then ensuring buy-in from the top down is the foundation for success. That’s what we see our successful customers doing. Although they certainly don’t take the same approach, and vary even more in their solutions, this is clearly what they have in common.

One of my favorite industry analysts, Jennifer Matt, often discusses this topic, offering great insights and real-life, practical recommendations. Today’s posting on WhatTheyThink, titled “What You Can Do to Save Your Customers Money” is particularly interesting because her starting point is completely aligned with the reality for most printers – they are dealing with someone in procurement who is all about saving money. And then she takes that it all too true situation and describes how convert it to a solution sale.  Good reading!
Posted: 7/11/2014 10:10:29 AM by Leslie Wengenroth | with 0 comments

We have some great options for training at the user conference, so wanted to share what we're planning to offer. First of all, there will be a special three day Pageflex Storefront class from Tuesday, November 11 through Thursday, November 13 at the Hawthorne Hotel. Although the curriculum will be condensed, particularly when it comes to hands-on interaction, it will be based on our four-day Storefront class, so this is a great chance to reduce your travel time and expense. The class will follow our standard pricing guidelines, and will cost $1500 per student. The best thing is that everyone who attends the Storefront class will be able to attend the user conference at no charge. You can get more information or register by emailing

We'll also offer special half day classes at the Hawthrone on Thursday, November 13 for a very affordable cost of $125 per person per class. These classes are:

Advanced Templates with Pageflex Studio (morning)
Become more efficient and learn about the numerous options for advanced  customization when creating Pageflex Studio templates. For all Pageflex customers, including iWay customers who are taking advantage of the Pageflex Server advanced customization option.

Document Actions – Why they are Important (afternoon)
How often have you been told “Oh, you can do that with a doc action”? If you’ve wanted to understand more about document actions, what you can do with them, and what you need to know to create document actions, come to this training class and hear more from an expert. For all Pageflex customers, including iWay customers who are interested in the Pageflex Server advanced customization option.
Best Practices for Pageflex Storefront APIs (morning)
Most of our customers consider Pageflex Storefront APIs to be the most powerful tool we offer for meeting your customers’ needs and extending the out-of-the box capabilities of Storefront. Learn about best practices do’s and don’ts, including guidelines for developing Pageflex Storefront extensions. For all Pageflex Storefront customers.

Using the Pageflex Storefront API for Integrations (afternoon)
The Pageflex Storefront APIs open many doors – including the potential to integrate with third party products and services. This discuss will review recommended methods and processes for successfully integrating Storefront with another system. For all Pageflex Storefront customers. 

This is a great opportunity to learn more or refresh your existing knowledge. You register and pay for the half day classes on our registration site, or you can send us an email if you have any questions. 

Sign up now, as space will be limited for all of these options. And stay tuned for more updates on the 2014 User Conference!
Posted: 7/1/2014 3:34:24 PM by Leslie Wengenroth | with 0 comments