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| | | | | Salomon Smith
Barney uses Pageflex Mpower to deliver personalized 401(k) brochures |
| Spire, an integrated marketing services
provider, handles implementation and delivery | | |
| Cambridge, MA - December 14, 2000
- Pageflex, Inc., Salomon Smith Barney, and Spire announced today that a pilot
project undertaken in July will continue indefinitely thanks to its overwhelming
success. | | | | "We
wanted an automated process that had a personal touch," recalls Rachel Barnett,
Salomon Smith Barney's First Vice President of Corporate Retirement Services.
"Now the participants in Salomon Smith Barney Retirement Plans that feature advice
complete an online questionnaire and receive a personalized investment recommendation
based on the investment options under their plan. This recommendation takes into
account the employee's time horizon, risk tolerance, and current situation. If
employees do not have access to online services, they can request a copy of their
report the old-fashioned way. They will receive a beautifully printed personalized
brochure and cover letter mailed within 24 to 48 hours." | | |
| Spire Executive Vice President Skip Dyer adds, "I see
this as a big victory for four-color variable printing without having to sacrifice
design elements. Pageflex Mpower's document composition engine includes flexible
text and image containers, so the final documents look great, no matter what size
content we feed into them." | | |
| "We are excited to be part of Salomon Smith Barney's
forward thinking approach to customer satisfaction," says Charles Ying, President
and CEO of Pageflex. "Spire was an early adopter of digital printing technology,
and they have a real commitment to helping their customers transition into custom
publishing." | | | | About
Salomon Smith Barney | | Salomon Smith Barney
(www.smithbarney.com) is a global, full-service
financial firm that provides brokerage, investment banking, and asset management
services to corporations, governments, and individuals. | | |
| As a leader in the U.S. securities industry, Salomon
Smith Barney's core services include sales, research, and trading for individuals
and institutions; underwriting, advisory, and specialty financing for corporations
and government entities; mutual fund services; and futures and asset management.
| | | | As the
nation's second largest retail brokerage firm, Salomon Smith Barney offers clients
a full range of investment products - including stocks, bonds, mutual funds, CDs,
insurance, and annuities - and services such as advice on retirement planning,
asset allocation, portfolio management, college funding, estate planning, trust
services (not available in all states), and other services for affluent investors.
| | | | Salomon
Smith Barney is a subsidiary of Citigroup. Citigroup businesses encompass a broad
range of financial services - asset management, banking and consumer finance,
credit and charge cards, insurance, investments, investment banking, and trading
- and use diverse channels to make them available to consumer and corporate customers
around the world. Among its businesses are Citibank, Commercial Credit, Primerica
Financial Services, Salomon Smith Barney, Smith Barney Asset Management, Travelers
Life & Annuity, and Travelers Property Casualty. | | |
| Citigroup is traded on the New York Stock Exchange under
the symbol "C". | | | | About
Spire | | Spire (www.spire.net)
provides custom solutions to facilitate all phases of marketing, production, and
fulfillment of communication materials. As a single source for strategy, design,
commercial and digital print, and fulfillment, Spire enables companies to improve
marketing communications, to streamline production, to reduce cycle times, and
to leverage assets and messages across multiple media in an efficient, cost-effective
manner. | | | | Spire's
solutions enable its customers to save valuable time and resources and to achieve
optimum performance, without diverting attention from clients' core strategies
and objectives. | | | | About
Pageflex, Inc. | | Pageflex, Inc. (www.pageflexinc.com),
develops, markets, and supports on-demand document composition solutions and related
technology. Its products include Mpower, a variable data enterprise solution,
and Persona, a variable data desktop publishing application. Both products use
NuDoc™, Pageflex's XML-based composition engine. | | |
| NuDoc technology uses flexible design templates incorporating
"spring-loaded" text and image containers that dynamically adjust page layouts
based on the sizes and shapes of the variable text and images flowed into them.
Text and image containers resize and reposition to automatically maintain the
design integrity of each document. Quark and PageMaker documents can be ported
via Adobe InDesign using Pageflex's DesignOut plug-in. | | |
| Built on open standards, Pageflex products import data
from any ODBC-compliant database and use XML as the data format between databases
and page composition. The Company was established in 1999 as a wholly owned subsidiary
of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com).
| | | | About
Pageflex Mpower | | Pageflex Mpower is an
enterprise solution that allows companies to dynamically create personalized pages.
Driven by customer profile information entered into a Web form or database, Mpower
selects custom text and graphics elements and assembles them into sophisticated
business documents using flexible design templates. Mpower creates GIF and JPEG
document previews and generates PostScript, PDF, and PPML output. Mpower also
includes output drivers for select vendor-specific formats. | | |
| About Pageflex Persona | | Pageflex
Persona is a desktop application designed to produce customized business documents.
It is an easy-to-use product for getting started in variable printing, while offering
powerful features not found in existing variable data solutions. Persona projects
easily migrate to Mpower. Persona includes drivers for PDF and PostScript output.
PPML and select vendor-specific drivers are available separately. |
| | | | | Pageflex, the Pageflex
logo, Mpower, Persona, and NuDoc are trademarks of Pageflex, Inc. All other trademarks
mentioned are for identification purposes only and may be trademarks of their
respective owners. | | | | |
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