Pando Platform, the Pageflex Local Marketing Automation for Distributed Channel Marketing, is Now Fully Integrated with the New Cloud-Based HP PrintOS
MARLBOROUGH, MA March 14, 2016. Pageflex, Inc., a leading technology provider of rules-based, variable data local marketing automation, web-to-print, and ecommerce solutions, announced today that their Local Marketing Automation (LMA) solution, Pando™ Platform, is one of the first applications now fully integrated with the new HP PrintOS platform. Print Service Providers (PSPs) with a PrintOS account can extend their printing services to include marketing solutions with the integration between the Pando Platform and PrintOS.
HP PrintOS is a print production operating system for PSPs, delivering a set of apps designed to help PSPs to get more out of their Indigo presses, simplify and automate their production, and collaborate, innovate and grow.
With the HP PrintOS and Pageflex Pando Platform integrated solution, PSPs will be able to apply various rules with variable data to automate the generation of branded content to a distributed channel, including field marketers, agents, brokers, franchises, sport leagues, and partners. PSPs can now deliver large complex documents with dynamic content and marketing campaigns faster and with less versioning overhead on their graphics departments.
Gershon Alon, Global Manager, Workflow Solutions and Partner Program for HP Indigo Division, said “One of the goals of HP PrintOS is to simplify and automate the print production and that’s exactly what the integration with Pageflex Pando offers. As PSPs look for ways to provide more advanced and innovative services, we are pleased to support the powerful integration of HP PrintOS and the Pageflex Pando Platform for local marketing automation. The goal of the solution is to create a stronger, strategic relationship between the PSP and their customers, with opportunities for increased revenue.”
Pinhas Romik, Pageflex CEO, said “Pageflex is proud to continue the tight collaboration with HP that began more than eight years ago. HP and Pageflex address the needs of PSPs to offer innovative, value-added solutions for complex brand and content automation across multiple marketing channels, including: email, direct mail, print materials, digital collateral, trade show graphics, promotional items, and specialty labeling and packaging. This relationship has contributed to the PSP generating additional revenues, making their alliance with customers more unique.”