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By Pageflex Marketing • February 11, 2013

Tips for Using Google Analytics with Pageflex Storefront

Last month, Steve O'Brien from Pageflex partner Devia, delivered an educational Pageflex webinar titled Storefront Reporting - Measuring Your Client's ROI.

During this informative webinar Steve walked participants click-by-click through Google Analytics. He showed how you can configure Google Analytics and add JavaScript to your Pageflex Storefront (via the APIs) to extend the reporting you do from Storefront. These tips help you analyze the appeal and success (or lack thereof) of specific pages and products in your storefront site. And enable you to better understand how visitors use your site. Steve spoke to both B2C and B2B uses.

This webinar received rave reviews and now you can help yourself to the same materials. Steve has graciously posted a recording of the webinar, the presentation slides, Javascript source files, and additional information on Devia’s blog. Check it out!

Devia Software, based in the New YorkPhiladelphia Metro area, is a services company targeting the technology and design challenges of communication and print providers. Devia has worked with Pageflex since 2006. The group has helped a number of Pageflex customers with special projects.

Steve co-founded Devia Software in 2005. He has worked in marketing communications technology, digital print, financial print, and enrollment technologies in various positions for well over a decade in both client-facing and production-facing capacities.

We thank Steve for giving the webinar and sharing these materials!