---
title: Web-to-Print Strategies
description: Web-to-Print Strategies
---

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[Ë](https://www.pageflex.com/blog/web-to-print-strategies#mobile)

 By [Pageflex Marketing](https://www.pageflex.com/blog/author/marketing-admin) • May 1, 2014

# Web-to-Print Strategies

- [Uncategorized](https://www.pageflex.com/blog/topic/uncategorized)
- [web-to-print](https://www.pageflex.com/blog/topic/web-to-print)
- [WhatTheyThink](https://www.pageflex.com/blog/topic/whattheythink)

Jennifer Matt has a great posting on WhatTheyThink today, titled "How Sales Creates Web-to-Print Disasters". Although "disaster" might be a strong word, she discusses the importance of defining strategy and putting together an effective launch plan within the context of your overall business plan when planning a web-to-print rollout. In other words, looking at the big picture is more likely to lead to success. You can take a look at her article [here](http://whattheythink.com/print-software/).

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