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Powering Next Generation Marketing

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In this paper you will learn how:

  • Emerging technologies can remain sustainable for future growth
  • Managing multiple systems might be necessary but shouldn't be complicated
  • Enabling your field marketing teams and distributed sales force to market on their own is possible.

It seems that almost daily there is a newly emerging media channel that marketers are expected to already understand and come to the table with a strategy for maximizing the channels popularity. 

A CMO recently made this comment at the CIO-CMO forum “I feel more like a CIO than a CMO! I have marketing automation, CRM, listening platforms — I’m up to my eyeballs in technology.” If that's how the CMO feels, how much more painful is it for the Marketing Directors dealing with these technology solutions every day?