Last October, we were invited to speak in the Marketing Pavilion at Graph Expo on the topic of “The Value of Cross Media Solutions – How to be Successful.” The presentation was recorded and recently made available on the GraphExpo channel on YouTube.
Here at Pageflex, we’re very aware of the interest in cross-media marketing on the part of virtually all of our customers - print service providers, marketing service providers, and enterprises. And while many users know that they want to get into cross-media marketing, the process of planning, implementing, and tracking a successful campaign can be very daunting.
With that in mind, we developed this presentation that guides the audience through all the aspects of successful cross-media solutions.
The presentation starts with a big picture view of the cross-media market, then looks at some of the lessons we and our customers have learned in developing successful cross media-campaigns. The presentation wraps up with a great case study of how our customer The Standard Group was able to effectively use Pageflex products and cross-media marketing for a self-promotion campaign.
The creativity and skills of our customers - and their willingness to share their stories - is what gives us the tools to be able to share this sort of valuable information to others. So thanks to the Standard Group and other Pageflex customers!