How Financial Services Firms can Manage, Distribute and Reuse Content

Acknowledging these challenges, while assessing the need for better forms of distributed marketing throughout the financial industry, how can the financial services industry utilize the new areas of content marketing and social media, build new product growth and grow back reputation?

Challenges faced by financial services companies seeking to market it's products, services and brands:

• High levels of regulation and compliance
• Low levels of marketing funding
• Uncertain ROI
• Tarnished relationship with consumers after housing-banking crisis
• Complexity of financial products
• Poorly-educated consumers
• Filtered down content due to regulations