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By Pageflex Marketing • February 19, 2018

What IT Needs to Know About Distributed Marketing Platforms


Enterprise marketers who oversee 50+ distributed end users—including field marketers, salespeople, channel partners, and more—need a distributed marketing solution to help them uphold their hard-earned brand while enabling teams to customize and personalize their campaigns for local markets.

Most leading enterprises have a sizable marketing technology stack—in fact, over half are using 21 or more digital marketing solutions (MarTech Today). Between an abundance of technology and the pressure to optimize resources, many IT specialists are faced with the challenge of completely understanding each individual solution to vet whether or not their organization should adopt it. They need to understand how it works, who it works for, how it compares to other platforms, how it fits into the organization’s overall tech stack, and of course, how it will (or won’t) contribute to the organization’s objectives.

Distributed marketing is quickly becoming the driving force of enterprise marketing strategies and channel marketing plans, but how much do you know about how a distributed marketing platform works? At Pageflex, we often get technical questions from IT specialists and their martech counterparts about distributed marketing platforms and how they function. Today, we’re answering the most common questions we hear.

“Is a distributed marketing platform going to disrupt my current workflow?”

Establishing and maintaining a solid workflow is no easy task. Effective martech solutions should help advance and optimize your existing workflow, not disrupt it.

Distributed marketing is based on efficiency, and the most effective distributed marketing platforms are built to blend seamlessly into your existing workflow. By integrating with third-party software (like your payment system or printing solution), a distributed marketing platform should complement and enhance your workflow, streamlining tasks and processes for maximum productivity.

Furthermore, plug-and-play solutions are no longer practical for modern businesses. Seek a distributed marketing partner—not just a distributed marketing platform—to ensure your solution is tailor-fit to your business and structured for a smooth, headache-free implementation. A little planning goes a long way, and can save you a lot of time (and hassle) in the long run.

“What kind of analytics and reporting does a distributed marketing platform provide?”

With data-driven decisions at the heart of modern business practices, it’s no surprise that IT specialists are interested in ensuring martech solutions have advanced analytics capabilities. One of the major benefits of adopting a distributed marketing platform is gaining insight into local-level marketing campaigns, providing enterprise marketers more visibility into the performance of their individual locations.

An effective distributed marketing platform provides insights such as:

  • The types of content that perform best by location
  • The type of messaging that performs best by location
  • Delivery, open, and click-through rates
  • The types of collateral a location uses most frequently

...and more. With this information, it’s possible re-align with local-level marketers, re-strategize to boost success, and optimize their marketing channels by implementing the most effective campaigns for their audiences.

“What can my team expect when it comes to customer support?”

This is, by far, the most recurring question we get, and with good reason. IT specialists need to know if their distributed marketing partner will handle both technical issues and user inquiries, or if they’ll be responsible for overseeing the platform, as it directly impacts their routine and workload.

When considering a distributed marketing partner, it’s essential to ensure they’re accountable for technical and user support. As previously noted, plug-and-play systems are no longer practical—modern enterprises that are focused on efficiency, productivity, and optimizing resources need access to distributed marketing experts who work to solve their problems and identify opportunities for improvement.

Consider this: a shocking 3% of marketers feel like they’re getting maximum value out of their martech tools (BizVibe). To extract more value—and in turn, get a better return on your martech investment—you need partners who are dedicated to helping you grasp your system and milk it for all it’s worth.

Choose Distributed Marketing Experts Who Can Help Your IT Department Shine

Forward-thinking IT specialists seek time and money saving software that empowers employees to reap better results. If you’re interested in learning more about the technology behind Pageflex’s leading distributed marketing platform, get your free copy of the Ultimate Guide to Distributed Marketing. Full of tips and tricks for optimizing your individual locations, as well as technical details about the software behind the strategy, the Ultimate Guide will give you a clear idea of how a distributed marketing platform can enhance your processes and drive more ROI for your business.

Get Started With a Distributed Marketing Platform That Covers All the Bases

You know you need a distributed marketing platform, so why not choose a comprehensive platform that’s tailored for just for you, helping you take advantage of every business opportunity? Pageflex’s Distributed Marketing Platform is built to cover all the bases. Flexibility, superior design capabilities, ongoing user support, and a growing list of third-party integration options are just a few factors that make our distributed marketing platform the most powerful on the market. Ready to learn more about how a proven distributed marketing platform can help accelerate your local marketing results and drive revenue for your business? Get your free copy of the Ultimate Guide to Distributed Marketing now!



Learn More About Distributed Marketing and How it Relates to IT

Still have questions about distributed marketing platforms and how they impact IT teams? Check out our other resources that discuss how to choose a distributed marketing platform, if an all-in-one really beats a single-purpose platform, and how to grow your IT infrastructure without completely disrupting your marketing operations (a complicated task, so we’ve split it into two parts: 1 & 2).